First Impression Fail

I recently reached out to a company to get a demo and quote for what they could bring to the table with regards to our social media efforts. I just received an email from them, and “social” was misspelled in the email subject.

Straight to trash.

If you cannot be bothered to finely hone and craft your very first message to me, that ever important ‘first impression’ then why on earth would I think that you would pay attention to the details when it came to actually executing a campaign?

You have just shown me that you are not thorough or careful when it comes to the details. Oh and one more thing, I requested the information, sending the info to my boss was inappropriate. You are so out of the running….

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2011 Choice Online Awards

Choice Online Audience Award Follow Up – WE WON!

Again, let me thank each and every one of you who voted for Wizard101 in the second annual Game Developer’s Conference Awards. Your votes made a difference!

Thanks to wonderful players such as you, Wizard101 won the 2nd Annual Game Developers Audience Award!

Thank you for loving the game that we love to make. You can watch the video at

~Kiersten Samwell
Community Manager
KingsIsle Entertainment

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